The global digital transformation is entering a new age.
Emergence of Artificial Intelligence, Machine Learning, Deep Learning and Internet of Things is enabling disruptive innovations and driving smart solutions across industries.
Location technology offers the much needed fourth pillar (along with AI, IoT and Big Data) to the Fourth Industrial Revolution. With consumers demanding frictionless, personalized experiences; brands, businesses, and entrepreneurs are all looking at location-based services to improve customer engagement and efficiency.
Since the past few years, adoption of location technology has gained traction in e-commerce, retail, advertising, healthcare and mobility; where geo-locating assets, resources and customers is becoming a business value.
Similarly in the public sector, local government all over the world is looking at smart city technologies. From smart transportation to smart lighting to smart waste management; location technology is the underlying foundation where smart solutions are built.
Many great case studies and best practices on successful adoption of location technology in business enterprises and government services have come to light.
But what's next?
The future of digital is all about automation, seamlessness and real-time capability. Can the location industry keep its spot in this future? If we continue to innovate, absolutely.
Technologies such as autonomous vehicles, smart homes and wearables require real-time data. Location players with real-time data capture and processing capability will be the most sought-after content provider to these platforms.
On top of this, the combination of 5G, machine learning, cloud and edge computing will be powering greater automation in industries; facilitating seamless augmented real-time perception, location intelligence, predictive analytics and visualization.
Since location technology produces huge amounts of data, it is important that the data is not only protected and managed sufficiently, but moved between systems and devices seamlessly. Such seamless integration will be the game-changer in any industry.
With the power of innovation, location will continue to be integral to new business models, turning insights into actionable intelligence and informed decisions. Even more so in the digital future.