| Retail |

The Value of Location Intelligence for Retailers

4 March 2021 | 8AM PST / 4PM UK Online


Every retail transaction happens somewhere. What’s important for retailers is to correlate the ‘where’ to the ‘what’, ‘who’, ‘why’ and ‘how’. Analyzing location data helps retailers understand market conditions and store performance in a given area. With the addition of customers’ demographics and behavior data, retailers are equipped with a powerful tool to make informed decisions that ultimately increase sales and business growth. Since the retail landscape has dramatically changed in the past one year, Location Intelligence has become indispensable for retailers – both online and offline – to ensure business profitability and viability.


Time (PST) Agenda

0800 - 0815

Keynote: The Value of Location Intelligence for Retailers


Mayank Singh

Head of Digital Business Marketing & Technology, Domino’s Pizza Indonesia

0815 - 0900

Bringing Footfall Back to Brick and Mortar Stores

  • Shoppers mobility data
  • Site selection and retail network optimization
  • Hyper-local marketing
  • In-store product placement analytics
  • Contactless shopping and safe distancing
  • Online-to-offline (O2O) commerce strategy


Dan Mărculescu

CEO & Founder, Footprints for Retail

Vijay Kuppili

VP, Products, Near

Francesco Guglielmino

Chief Product Officer, Cuebiq

Joe Francica

Senior Director Geospatial Strategy, Korem

0900 - 0945

Transition towards Digital-first Consumers

  • Real-time inventory visibility
  • Optimization of last mile fulfillment
  • Demand forecasting
  • Social commerce


Matt Forrest

Director Spatial Data, Carto

Sarah Hitchcock

Co-founder & COO, Geolytix

Gertjan Slob

Director-Research, Locatus

Alex Storey


0945 - 1030

Immersive Technologies for Next-Gen Shopping Experience

  • Real-time product experiences with AR
  • Curbside / BOPIS technology
  • IoT, AI and computer vision for interactive in-store experience
  • Retail gamification
  • Voice-activated digital assistant (smart speaker) shopping
  • Use of chat bots to recreate in-person experience


Julie Smithson

Co-Founder, MetaVRse

Matthew Russo

CMO/COO, Gimbal

Interested in knowing how is location intelligence impacting the retail space? To watch the recording

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Sarah Hisham

Director, Product Management

Pulkit Chaudhary

Industry Manager, Location Intelligence